Vyva™ bridges clinical dermatology and natural innovation to help women 35+ navigate real skin changes—not just wrinkles, but sensitivity, shifting tone, and new vulnerabilities. Each formula is gentle, dermatologist-tested, and designed for evolving skin needs.
What Happens to Skin After 35?
For women, the mid-30s mark a new era for skin biology. Estrogen, a key hormone supporting collagen, skin thickness, and moisture, begins to decline. This gradual hormonal drop can lead to a loss of 1.5% of skin thickness per year in the first five years after menopause , and accelerated formation of fine lines and wrinkles. Thereʼs also a sharp increase in skin reactivity, with up to 50% of women over 35 reporting new or worsening sensitivity, dryness, or redness.
Common Issues Faced
Thinner, less resilient skin: Collagen production slows, making the skin thinner and less firm.
Increased dryness: Declining estrogen means natural oil production drops, causing dryness and tightness.
More inflammation: With barrier function weakened, skin is more prone to redness, irritation, and post-procedure flare-ups.
Stubborn pigmentation: Melanin distribution becomes less even, leading to more pronounced age spots and dullness.
Reduced repair: Cellular turnover slows, so skin recovers slower from environmental insults or cosmetic treatments.
Why Traditional “Anti-Agingˮ Doesnʼt Work
Retail “anti-agingˮ formulas are often loaded with irritating actives (strong acids, high-dose retinoids, aggressive scrubs) designed for much younger, oilier skin.
But studies show that post-menopausal and perimenopausal skin has up to 60% more barrier impairment and is more sensitive to these ingredients.
The Vyva Difference
Vyva was developed for this exact life stage:
Gentle, proven peptides and patented botanicals for safe cell renewal, even on sensitive skin.
No harsh preservatives, artificial fragrances, or aggressive acids.
Clean, dermatologist-screened formulas for women with delicate, hormonally changing skin.
Looking Forward
Science shows skincare in your 30s, 40s, and beyond must be both powerful and gentle—able to support skin repair, restore lost vibrancy, and protect against new weaknesses. Vyva combines decades of clinical insight with plant and marine biotechnology, giving women the tools to thrive through lifeʼs transitions, not just cover them up.
